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The Planet Adds the DJ Booth to Managed Hosting Portfolio with its Anticipation Advantage Methodology

April 27, 2009 by  

The PlanetWeb Hosting ToolsHOUSTON – The Planet, the global leader in IT hosting, today announced that The DJ Booth (www.djbooth.net) has selected the Northstar Managed Hosting platform for its IT infrastructure. Headquartered in New York, The DJ Booth provides DJs, music professionals, and trendsetters with a place to hear and discuss the best in urban music and hip hop. With more than 700,000 visitors each month, The DJ Booth has become an online destination for users looking for the latest music from new and established artists.

The DJ Booth relies on its user community to provide feedback and ratings on its music, then compiles the best tracks into its four popular music charts in all subgenres of urban music. This feedback has proven valuable to music industry professionals, allowing them to discover emerging trends and artists before they’ve reached the mainstream. The DJ Booth also provides its users with exclusive interviews, album reviews, audio equipment reviews, and much more.

“In order to be successful we have to be on the cutting edge of the music industry,” said The DJ Booth Founder and CEO Dave Macli. “If an artist releases a song and we don’t have it up the next day, our users will let us know about it.

“The DJ Booth is always evolving, and that’s why we turned to The Planet, one of the few companies I’ve worked with that actually exceeded my expectations. With their Anticipation Advantage methodology, they helped us plan exactly what we needed for our site. They move quickly and are always organized, just like we are at The DJ Booth. In addition to understanding server technology, I was surprised to find that our Northstar team was even familiar with the specific software we use to support our business.”

“In any company, time and talent are critical commodities, particularly in today’s difficult economic environment,” said Steve Kahan, vice president of marketing and product management with The Planet. “Our team focuses on maximizing the success of our customers, providing a planning foundation with our Anticipation Advantage methodology. We help customers evaluate growth plans, so their infrastructure is ready for the future. That way, in the event of a spike, they simply add servers to accommodate the next trajectory.”

The DJ Booth Snapshot
The DJ Booth Founder and CEO Dave Macli began his music career in college as a disc jockey. Macli graduated college armed with a technology degree, and soon set out to create a Web site that sustained his love of music. Understanding the dynamic and evolving digital music world, Macli recognized that creating a global community of users, united with a common passion, would be his ticket to success. He also envisioned an outlet for new artists to reach the kind of engaged audience to which they wouldn’t otherwise have access.

“Being located in New York puts us at the heart of hip hop, rap and R&B, which is the core of urban music,” said Macli. “By allowing our readers to connect with new artists on the site, and provide their own personal evaluations, we can create an experience that truly reflects what’s happening in urban culture. Along with my partner Brian Zisook, also known as DJ Z, we’re able to solicit and release new music every day, often three to four months ahead of radio. In fact, some popular artists who now have record contracts got their first break with The DJ Booth.”

According to Macli, he and DJ Z are constantly innovating. Among the features they’ve added are personal interviews with artists, album reviews, event coverage, a comprehensive list of featured artists and a personalized section of the site where users can create their own music mixes.

“Today I don’t worry about our site, despite the fact that it’s absolutely core to our business,” Macli notes. “DJ Z and I focus on delivering exclusive content that lets our readers hear new releases before their friends. That’s how we’ve carved out our reputation and that’s how we’ll continue to grow. The Planet and our dedicated account team make it possible.”

To hear first-hand about The DJ Booth, visit The Planet Web site and watch a new video featuring Founder and CEO Dave Macli: www.theplanet.com/videos/#djbooth.

About The Planet
The Planet is the leading provider of On Demand IT Infrastructure solutions, hosting more than 20,000 small- and medium-size businesses and 16.9 million web sites worldwide. Customers have the power to choose from the broadest range of hosting solutions in the industry, from dedicated servers, Managed Dedicated Servers, Northstar Managed Hosting and data center colocation, all backed by 24x7x365 support. With the best choice of servers, software tools and world-class service, backed by state-of-the-art data centers and an enterprise-class network, The Planet turns IT into a powerful competitive advantage that enables customers to grow their businesses. For additional information, visit www.theplanet.com.
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