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Go Daddy’s ‘Green Bar’ SSL Certificate Saving Customers Cash

July 30, 2009 by  

Web Hosting ToolsSCOTTSDALE, Ariz. – Companies are faced with many tough cost-cutting decisions each day. Many feel spending less gets them inferior products. Well, IT departments can rest easy. Go Daddy Extended Validation Certificates (EV SSL) use the same stringent vetting process as competitors and cost up to seven times less.

For less than $200 per year, a company can get an EV SSL with Go Daddy. An EV SSL turns the address bar of popular Web browsers green. The green bar shows the identity of the corporation, making it easy to see which organization received the certificate.

The vetting process for an Extended Validation process is far more involved than any other SSL certificate. The guidelines, established by the CA/Browser Forum make the Extended Validation vetting process identical at any Certificate Authority – raising questions as to why the price range can be so varied.

“The fact someone is charging more than seven times as much as Go Daddy for an identical product is absolutely unnecessary,” said GoDaddy.com President and Chief Operating Officer Warren Adelman. “We entered the domain name business because it was overpriced and underserved and that is exactly why we entered the SSL market.”

All Go Daddy certificates include an unlimited server license, meaning one Certificate can be used on multiple servers, potentially saving companies thousands of dollars above and beyond the base price.

About The Go Daddy Group, Inc.
Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 36 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world’s largest hostname provider according to Netcraft Ltd. During 2008, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

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