ATG Expands eCommerce On Demand Offerings

October 14, 2009 by  

Hosting Blog CAMBRIDGE, Mass. – ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of commerce solutions, today announced that it is teaming with partners to offer full-service, on demand e-commerce solutions geared specifically for mid-sized companies. In collaboration with ATG, these partners are offering hosting services, operations support, and business services – including strategy, creative design, marketing, implementation merchandising, and fulfillment – all tightly integrated with the ATG Commerce platform and tuned to meet the specific commerce needs of mid-sized businesses. With this combination of offerings and services, ATG and its partners are able to deliver a full-featured, powerful, rapidly deployed commerce platform for mid-sized companies. These solutions allow ATG customers to focus on growing their business, while ATG and its partners manage the technology and provide ongoing business support and guidance.

ATG service partners including Acquity Group, Aaxis Group, Demand247, Desato, Ignition Commerce, Razor-360, and Vachio Solutions Group enable rapid e-commerce deployment by offering reference application solutions that: speed implementation, minimize upfront costs, simplify on-going management, and accelerate time to value for companies such as Calendar Club, Chadwicks, Jewson, Weaver Popcorn, W. Atlee Burpee & Co, and Woolrich.

“With the Razor-360 OptimizeE application powered by ATG, we were able to completely redesign and replatform our site in less than four months, including re-integrating all our connections to third-party providers, affiliate programs, customer care and fulfillment systems,” said Paul E. Hoffman, Chief Operating Officer, “The level of commitment by Razor-360 was extraordinary and they have delivered a world-class e-commerce and merchandising solution that will enable us for the future.”

Burpee, the leading name in home gardening, was looking to build a new, world-class Web site that delivered a unique experience for its customers. “We decided to partner with Desato and ATG to create a differentiated e-commerce experience and enable Burpee to more effectively address the needs of its customers,” said Chris Romas, President & Chief Operating Officer, W. Atlee Burpee & Co. “Their fully managed solution, complete with design and creative services, will provide us with a holistic e-commerce offering that will help us grow and evolve our business.”

ATG partner solutions reduce the complexity and cost of deploying a feature-rich, advanced e-commerce solution, and deliver a rapid time-to-value without business disruption. Customers are able to launch new sites in as little as three months, and they are able to offload the information technology aspects of implementing and operating e-commerce sites to experienced partners. By using a commerce platform ranked “leader” by key industry analyst firms, mid-sized companies can expect higher conversion rates, larger order values, and increased lifetime value of customers by leveraging the best-in-class site personalization and compelling user experience capabilities of ATG Commerce.

“When building our reference application, our goal was to find a solution that could not only serve the needs of our clients today, but also well into the future,” said Matt Carroll, CEO, Ignition Commerce. “Given an unparalleled combination of industry leading functionality, proven scalability, and continued reinvestment into the platform, ATG was the clear choice. Through the use of ATG and Ignition Commerce’s Empower reference application, clients similar to existing accounts Woolrich and Chadwicks can now enjoy the speed and predictability of a standardized offering without having to sacrifice potential growth and the ability to customize in the future.”

“With these new solutions from leading, full-service e-commerce partners, it’s clear that mid-sized businesses can now leverage their e-commerce site as a competitive advantage, and realize the benefits of a world-class e-commerce presence easily, quickly, and at a fraction of the cost of building it themselves,” said Drew Reynolds, Senior Vice President of Alliances at ATG. “These partners have the e-commerce and ATG expertise to not only get online businesses up and running quickly, but also to help them thrive in competitive environments. By leveraging our ATG partners, mid-sized businesses can now economically deliver commerce capabilities that will revolutionize their increasingly critical e-commerce business, and move them to best in class.”

About ATG
A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world’s premier brands maximize the success of their online businesses. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering highly personalized, efficient and effective e-commerce sites. ATG’s platform-neutral optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and ATG’s eStara Click to Call and Click to Chat services. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe.

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