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Go Daddy Reduces Price Of Extended Validation SSL

November 19, 2009 by  

Webmaster ToolboxSCOTTSDALE, Ariz. – Go Daddy’s SSL Certificate business has been growing at a rapid pace. Respected analyst firm Netcraft LTD announced Go Daddy’s overall SSL market share has grown four times faster than VeriSign’s during the past year. [1] In fact, in September, Netcraft projected Go Daddy to pass long-time market leader VeriSign in less than 18 months. Now, Go Daddy is fueling its speedy growth with even lower pricing.

Go Daddy is now offering its EV SSL Certificate for $99. The identical security level through VeriSign costs more than $1,400.

SSL certificates provide server-to-browser-encryption, a padlock icon and “https” prefix to secure a Web site. An Extended Validation (EV) SSL certificate provides all this, plus gives Web site visitors extended reassurance a site is legitimate, including a more stringent vetting process and a browser bar that turns ‘green,’ signaling the site is “good to go.” Go Daddy’s EV SSL Certificates give consumers these benefits for significantly less than competitors.

“The reason for our growth is simple – our customers are smart enough to know they can get a world-class SSL Cert without having to pay through the roof,” said Go Daddy CEO and Founder Bob Parsons. “You could purchase 14 Go Daddy Certificates for the same price as a single VeriSign Cert, not to mention the great support our customers enjoy.”

In addition to the price and service advantages, Go Daddy’s EV SSL Certificates include an unlimited server license – only one EV SSL certificate is needed “per domain,” not “per server” like others. This can save Go Daddy customers significant time and money, while allowing them to focus on the business of serving their customers.

Go Daddy EV SSL Certificate customers also have the added bonus of securing their site instantly with a standard SSL certificate, which provides ‘peace of mind’ during the EV SSL certificate verification process.

With so-called Cyber Monday, the Monday after Thanksgiving, less than two weeks away, online security is as important as ever. In fact, shoppers are expected to spend $44.7 billion online this year during November and December [2]. This means merchants need to provide a secure shopping environment. Go Daddy’s EV SSL Certificate is the most efficient way to accomplish this.

To learn more about Go Daddy’s Premium Extended Validation, Deluxe High Assurance or Standard Domain Validated SSL Certificates, visit www.GoDaddy.com/SSL.

[1] Netcraft LTD Secure Server Survey, Nov. 2009
[2] Forrester Research

About The Go Daddy Group, Inc.
Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 37 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s No. 1 domain name registrar according to Name Intelligence, Inc.  GoDaddy.com is also rated the world’s largest hostname provider according to Netcraft Ltd. During 2008, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

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