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Managed Services Company Attenda announces CarbonNeutral® company accreditation

December 11, 2009 by  

Web Hosting ServicesLondon – Attenda Limited, the Always On Managed Services company, today announced that it has achieved CarbonNeutral® company status, which supersedes the CarbonNeutral® office accreditation it achieved in January 2009, as recognition of its initiatives to reduce total CO2 emissions.

The accreditation, awarded by The CarbonNeutral Company, demonstrates Attenda’s continued commitment to the proactive management and effective control of the environmental impact of all of its business activities. Through significant investment in virtualisation technologies, Attenda has evolved energy efficient and environmentally responsible data centres, with highly available, scalable, on demand cloud infrastructures. First initiated in 2007, this virtualisation strategy has enabled a substantial increase in server deployments, over 800 servers during 2009, whilst maintaining the same level of power consumption as in the previous twelve months.


Attenda has seen a growing demand for its Cloud Computing platform, Attenda RTI, from both existing and new clients, not only for its increased availability and agility, but also because it is more efficient and reduces IT operating costs.

Commenting on the latest CarbonNeutral® company accreditation, Simon Hansford, VP Service Strategy, Attenda says, “Through the wider adoption of virtualisation technologies, we have been able to become more energy efficient  which has helped to control costs, whilst developing a highly flexible Cloud Computing platform from which we can rapidly scale to meet our clients’ changing business needs.”

The Attenda CarbonNeutral® hosting programme, launched in 2009, enables clients to measure and reduce the CO2 emissions, produced by their infrastructure hosted within the Attenda data centre environment, to net zero. Additionally, there is a continuous programme of internal changes including the expansion of a comprehensive recycling programme and energy efficient lighting. Attenda has revised its procurement process to encourage suppliers to reduce their carbon footprints and achieve CarbonNeutral® status. The remaining carbon footprint that cannot be reduced through business and technology change is offset through The CarbonNeutral Company, to achieve a net zero CO2 emissions rating.

Hansford concludes, “Our clients can take immediate advantage of an internationally recognised certification mark that provides a clear and recognisable sign to demonstrate action against climate change, and as our data centre and internal emissions continue to drop, we will need to buy less carbon credits to maintain net zero CO2 emissions.”

Rebecca Fay, Marketing Director, The CarbonNeutral Company said, “We would like to congratulate Attenda as they continue to lead the IT and managed service industries. Not only has Attenda continually reduced its own carbon footprint through introducing environmental initiatives but it enables its customers to reduce their hosting emissions through a simple but effective CarbonNeutral® programme.”

About Attenda Limited
Attenda, the Always On Managed Services company, manages those vital applications that every business relies upon today to function effectively allowing our clients to selectively outsource their IT operations and re-focus on using IT to add strategic value to their business.

Through a commitment to operational excellence, we manage, secure and optimise the performance of their applications, irrespective of the physical location of the infrastructure.

With over 8 years’ investment into Attenda M.O., Attenda’s operations platform, we provide the people, process and technology to deliver exceptionally high service levels, but at a cost that is amortised across Attenda’s entire client base – currently 134 of the UK’s leading companies.

The company enjoys substantial financial backing, the industry’s leading accreditations and an unrivalled portfolio of clients including bmi, Christian Aid, easyCar, Microsoft, NHS, Princes, St. James’s Place and Travelodge.

Attenda is ISO9001, ISO27001 and ISO20000 accredited, an HP SP Signature Partner, a Microsoft Gold Certified Partner, a SAP Adaptive IT Hosting Provider, a SunTone accredited managed service provider and an Accredited Catalist Supplier. Attenda is one of only seven companies to have been ranked in the UK’s Sunday Times ARM Tech Track 100 for three consecutive years. It was voted Best Managed Services Provider by Data Centre Europe Awards for both 2007 and 2008 and VMware’s EMEA Hosting Partner of the Year 2008 and 2009.

The CarbonNeutral Company (www.carbonneutral.com)
CarbonNeutral® is a world leading carbon offset and carbon management business, working with over 300 major businesses and thousands of small and medium sized companies. Over the last ten years, it has purchased carbon credits from over 200 projects across six continents.

CarbonNeutral® is the registered trademark of The CarbonNeutral Company and is the leading brand mark and quality standard for action on climate change.  Permission to display the CarbonNeutral mark is only given to clients when CO2 emissions have been measured and reduced to net zero through a programme implemented in accordance with The CarbonNeutral Protocol. This Protocol assures quality of offset projects, carbon footprint assessments and communication and is regularly reviewed by an Independent Advisory Group.  The ‘audit trail’ includes an annual independent verification of CarbonNeutral programs – from contracts with carbon offset partners through to contracts with clients and everything in between.

The CarbonNeutral Company has offices in New York, London and Singapore, with a network of affiliates in Japan, Canada, France and UAE.

The CarbonNeutral Company is a founding member of The International Carbon Reduction and Offset Alliance (ICROA), which provides leadership and a unified voice advocating for rigorous industry standards www.icroa.org.

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