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NaviSite Appoints Claudine Bianchi as Chief Marketing Officer

December 15, 2009 by  

NaviSiteWeb Hosting ServicesANDOVER, Mass. – NaviSite, Inc. (NASDAQ: NAVI), a leading provider of cloud-enabled enterprise-hosting and application-management services, announced today the appointment of Claudine Bianchi as Chief Marketing Officer. In this role Bianchi will lead NaviSite’s global market positioning and messaging and provide strategic marketing direction for accelerating the growth of NaviSite’s brand within the cloud computing space.

“Claudine has a proven track record of marketing success in the technology industry,” said Brooks Borcherding, Navisite’s Senior Vice President of Sales and Chief Revenue Officer. “Her experience identifying market trends, building industry leadership in emerging markets, and working with sales teams to drive revenue will help NaviSite establish a leadership position in the emerging cloud-based managed services and application management market.”

Bianchi brings to NaviSite more than 20 years experience in technology marketing. Most recently, she was Vice President of Marketing at MetaCarta, a pioneer in the burgeoning “geoweb” space, whose technology allows content to be geographically referenced and searched using a map as a filter. She worked extensively with brand leaders including National Geographic and Reuters and helped propel MetaCarta’s business in the public sector and energy markets.


Prior to MetaCarta, Bianchi was Vice President of Marketing at eCopy, a leader in document distribution and enterprise content management solutions which was recently acquired by Nuance Communications, Inc. (NASDAQ: NUAN). While at eCopy, she worked closely with Canon USA to build eCopy’s brand and leverage eCopy as a differentiator for the Canon Enterprise Sales organization. Before eCopy, she was Director of Marketing at Forrester Research (NASDAQ: FORR), playing an instrumental role in establishing the Forrester brand as a leader in the technology research industry. Earlier in her career, she held a variety of marketing positions in numerous start ups including Viewlogic Systems, Concentric Data, and JetForm. Bianchi earned a Bachelor of Arts degree in English from Dartmouth College.

“I’m thrilled to be joining NaviSite at a time when they are establishing themselves as a leader in cloud-based managed services and applications,” said Bianchi. “With an enviable world-wide client base and a reputation of delivering outstanding global customer care and service, I look forward to helping NaviSite become the go-to provider for enterprises looking to capitalize and leverage the many advantages offered by cloud computing.”

About NaviSite
NaviSite is a leading provider of cloud-enabled enterprise-hosting and application-management services. It provides customized and scalable solutions, leveraging its industry-leading hosting infrastructure; full suite of managed services; and custom and packaged application life-cycle management expertise. Over 1,400 customers depend on NaviSite for customized solutions, delivered through a global footprint comprising 16 state-of-the-art data centers supported by approximately 650 professionals. For more information, please visit www.navisite.com.

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