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Go Daddy Opens New Commercial Contest

July 23, 2010 by  

Web Host ServicesSCOTTSDALE, Ariz. – Go Daddy wants you to produce a summer blockbuster showing the world how you would advertise the iconic Go Daddy brand. Putting the public in charge of advertising worked so well the first time earlier this year, Go Daddy is launching the “Go Daddy Commercial Contest: Summer Edition” with a Grand Prize worth a quarter of a million dollars. The twist this time around? You get to create content for TV … and an accompanying Internet-Only version.

The world’s largest Web hosting provider and top domain name registrar worldwide is challenging the public to create broadcast commercials that drive viewers online to see an Internet-Only version. It’s a technique Go Daddy mastered over the last six years with its GoDaddy-esque Super Bowl campaigns. The online commercials, where the broadcast storyline plays out, are edgier and intended to entertain and leverage Web traffic.


The Grand prize is $250,000, the runner-up earns $150,000, third prize is worth $75,000 and five Honorable Mention winners will be paid $25,000 each – making this the largest guaranteed payout in any commercial contest ever. All entries must be thirty-seconds in length and end with the Go Daddy logo and theme song.

Also new in Go Daddy’s Summer Edition Contest, a six-figure “Campaign Bonus.” Go Daddy CEO and Founder Bob Parsons came up with the idea as a way to generate related story-lines. A contestant who enters an outstanding set of three or more ads featuring a theme and/or recurring characters could win an additional $100,000, on top of the prize money earned for placing in the contest.

“We were impressed with the creative entries from our first commercial contest earlier this year,” Parsons smiled. “People came up with some fun ways to tell the Go Daddy story. This time around we’re asking for another element by adding the Internet-Only component. Those can be pretty tough to pull off, so we increased the prize money. Plus we’re upping the ante with the Campaign Bonus worth a hundred grand.”

As the driving force behind Go Daddy’s legendary Super Bowl advertising campaigns, Parsons plans to be the sole judge for the “Go Daddy Commercial Contest: Summer Edition,” which opened this morning. The Go Daddy CEO looks forward to seeing how customers will impress him this time around.

Just as Go Daddy makes it easy for customers to build an online presence, entering this contest is also a snap. Contestants upload their entries to www.GoDaddy.com/Contest.

Professionals and rookies alike are encouraged to enter – all that’s required is some imagination, a sense of humor and a basic video camera. Go Daddy’s original contest winner, Jessie Ottolini, had never produced a commercial.  If you watch the “Go Momma” crew’s wild reaction to seeing their ad declared the winner during the Indy 500 race broadcast last May, you get a sense for how surprised and excited these first-time commercial producers were about the contest.

To enter, log on to www.GoDaddy.com/Contest.  All entries must be received by Sept. 30.  Winners will be announced in October. The contest is open to residents of the 50 United States, 18 years and older. Check out the official contest rules and submit your commercial online now.

To view Go Daddy’s commercials, visit www.GoDaddyCommercials.com.

About The Go Daddy Group, Inc.
Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 42 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s No. 1 domain name registrar according to Name Intelligence, Inc.  GoDaddy.com is also rated the world’s largest hosting provider according to Netcraft Ltd. During 2009, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

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