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Equinix Helps Businesses Succeed in Growing Digital Economy

November 15, 2010 by  

Web Hosting ServicesFOSTER CITY, CA — At its financial analyst event, Equinix (NASDAQ: EQIX), a provider of global data center services, highlighted new customer implementations that illustrate the company’s central role in the digital economy, including global deployments from AboveNet, ACTIV Financial, OnLive and VeriSign.

A recent Gartner, Inc. report1 on “hyperdigitized” industries states, “Gartner estimates that the hyperdigitizing sector represented nearly 20% of the entire U.S. GDP in 2009. It is outgrowing the rest of the economy and will reach 23% of the economy by 2020.” Per the report, “Hyperdigitization is the accelerated digitization of a large and growing sector of the world economy, the sector that is largely information-based. This sector is made up of industries delivering nonphysical digital services, increasingly mostly online.” According to Gartner, hyperdigitized industries include: “the communications, entertainment and media industries, but also many parts of IT-enabled business services that deliver information, content, applications or process services, among many others.” These businesses depend on specialized services, specifically “infrastructure services, access to scalable, reliable, standard infrastructure environments” in order to succeed in their core business and realize their growth potential.


Equinix offers digital businesses a global platform of highly reliable data centers that are network dense and house key ecosystems in financial services, cloud and IT services, networks, digital content, mobility and others. By leveraging Equinix’s global platform, businesses can connect with partners, customers, suppliers and others in their digital ecosystem to ensure fast, reliable delivery of optimized content and applications.

“For over a decade Equinix has been anticipating – and building a business – to meet the needs of the digital economy,” said Steve Smith, CEO of Equinix. “One of the reasons Equinix is on target to generate more than $1 billion in annual revenues in 2010 is because of our ability to get ahead of the trends in technology and deliver services to support our global customers. The hyperdigitization of the economy aligns with our strategies to enable businesses to thrive under these shifting market conditions.”

In the financial services sector, Equinix enables the exchange of time-sensitive financial data by providing low latency connectivity to buy and sell side firms, trading venues and other market participants. Today, Equinix announced that ACTIV Financial has extended its presence throughout Asia-Pacific, Europe and North America with Equinix.

“Our work with Equinix represents our continued commitment to providing fast, cost-effective access to low latency global market data solutions,” said Frank Piasecki, president of ACTIV Financial. “Equinix’s rich network and global platform provide the close proximity our clients demand, enabling us to optimize our customers’ experience as they leverage ACTIV’s low latency global data sources.”

In the digital content sector, Equinix provides a platform that aggregates the critical mass of content providers, network connections and mobile and broadband networks required to deliver high-bandwidth, rich-media applications such as video, telepresence and interactive games. Today, Equinix announced that OnLive, the pioneer of on-demand, instant-play video games, has leveraged Equinix’s global platform to provide a great gaming experience. Complete details are available here.

Charlie Jablonski, VP of Operations at OnLive, said: “OnLive makes the impossible possible by providing consumers instant access to top video games over a broadband connection. Equinix is at the epicenter of our strategy. Having access to a large ecosystem of carriers and potential content partners has greatly expedited our rollout schedule and made scaling the service seamless and efficient. The power of Equinix’s global platform is evident every time a gamer uses OnLive to play instantly.”

In cloud computing, the Equinix global platform enables cloud service providers to deliver applications and services faster.

“We chose Equinix, a long time data center service provider, as a partner for jointly marketing new cloud-based solutions,” said Ben Petro, senior vice president, VeriSign Network Intelligence and Availability. “The ability to easily launch into new markets on the Equinix platform and tap into its carrier-rich ecosystem for new business opportunities will help us scale our SaaS offerings aimed at helping companies of all sizes maintain high network availability.”

In the network services sector, Equinix enables network service providers to quickly and cost effectively expand into new markets and extend their service portfolios on a global scale. Today the company announced its customer AboveNet operates in Equinix IBX data centers throughout Asia-Pacific, Europe and North America.

“As Equinix continues to build data centers in the top metro markets, we’re leveraging their investment to extend our next- generation, high bandwidth services to more enterprise and carrier customers in strategic locations around the world,” said Rajiv Datta, senior vice president and chief technology officer at AboveNet. “Equinix gives us access to global, regional, and local networks, which enables us to enter new markets and expand our service offerings to its vast customer base of 3,700 potential customers and partners.”

According to the Gartner report, “this {hyperdigitization} sector will have a profound effect on the IT services business in a number of ways. It is a part of the economy, a large part that, being based on digital content and services, has few theoretical limits to its growth except the human imagination. It is now unleashed by the global technology and communications infrastructure…The growth potential is astounding.”

1Gartner Research, “Hyperdigitization Creates Major Opportunity for IT Services Providers,” by Rolf Jester, August 19, 2010

About Equinix

Equinix, Inc. (NASDAQ: EQIX) connects businesses with partners and customers around the world through a global platform of high performance data centers, containing dynamic ecosystems and the broadest choice of networks. More than 3,100 enterprises, cloud, digital content and financial companies connect to more than 600 network service providers and rely on Platform Equinix to grow their business, improve application performance and protect their vital digital assets. Equinix operates in 35 strategic markets across North America, Europe and Asia-Pacific and continually invests in expanding its platform to power customer growth.

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