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Dyn Releases New Enterprise Class Email Delivery

June 20, 2011 by  

Webmaster ToolboxSanta Clara, CA – Dyn (formerly Dynamic Network Services Inc.) today announces the release of their Enterprise Class Technology (ECT) platform for the complete management of email delivery.  The release of DynECT Email Delivery follows months of build out and improvements of redundant email infrastructure, solidifying the IaaS (Infrastructure as a Service) leader as a major player in the email delivery space.

DynECT Email Delivery (previously named SendLabs SmartMTA) was born out of Dyn’s December 2010 acquisition of email services provider SendLabs. The company’s goal was to further develop an infrastructure that would allow power users to connect to Dyn and deploy either transactional or bulk email – all while providing useful insights and statistics, under the watchful eye of deliverability experts.


Today the platform boasts additional technology, features and support that put it on par with Dyn’s other enterprise level offerings, notably their DynECT Managed DNS platform that serves nearly 1,500 Web enterprises.

“By including the Dyn name on this product, we are conveying its readiness for primetime,” commented Kyle York, VP of Sales and Marketing at Dyn. “This rock-solid email platform is in position to send large volumes of email with real-time scalability. We’ve put a lot of time into training our teams, finalizing a user-friendly interface and developing advanced features that give us a true competitive edge.”

Some of the features include:
– RepCheck – In an easy-to-read dashboard, users now have more insight into their sending reputation with Internet Service Providers including authentication, volume/frequency, inbox acceptance rate, complaint rates and more. This feature comes standard and is something traditionally available through 3rd parties for thousands of extra dollars.
– Open, Click and Read Tracking – Users can track open and click activity, in addition to a report that displays whether users read or skimmed through emails.
– Enhanced Dashboards – An advanced landing page reports high-level statistics from the past seven days, including the new “delivered” metrics. Items tracked include messages sent, but can now be categorized under either “delivered”, “bounced”, “complaints” or “issues”.
– API Integration – Allows users to automate and integrate seamlessly with their current email application using our robust API. SMTP connection is also available.

“One of the reasons we went with DynECT Email Delivery is because of its reputation; a company that Meltwater partners with was a client and gave very positive reviews. We have done our fair share of research and found that the MTA field is very saturated with companies promising a lot of things on paper, but never really having a clear explanation as how it would be done,” said Jeet Patel, Project Manager for Meltwater Group, who recently acquired fellow New Hampshire-based Internet company, JitterJam. “We were drawn to the great pricing and innovative features, along with their positive reviews, we felt that there was safety in our decision that they would help us not only improve deliverability but actually understand it.”

Dyn will be celebrating the launch of DynECT Email Delivery Wednesday, June 15, 2011 at one of their popular DynTini networking events, taking place within O’Reilly’s Velocity Conference and featuring live music from Oakland, CA, based James & Evander.

About Dyn
Founded in 1998 as DynDNS.org, Dyn is the Infrastructure as a Service (IaaS) leader, powering DNS and email delivery for enterprise, small business and personal users. The company’s DNS offerings range from simple DNS management to a robust enterprise class DNS solution built on a 17-location, globally diverse IP Anycast network with advanced Load Balancing, Geographic Traffic Management and CDN control features. The company’s email products provide inbound and outbound delivery solutions, highlighted by a comprehensive enterprise-class MTA service focused on maximum email deliverability and inbox monitoring. Dyn is committed to customer relationships and engineering excellence.

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