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Acteva Selects CallidusCloud’s LeadFormix Marketing Automation Solution to Improve Lead Management

October 3, 2012 by  

Web Hosting ServicesPLEASANTON, CA – Callidus Software Inc. (NASDAQ: CALD), a leading provider of hiring, learning, marketing and selling cloud software, announced today that Acteva®, a leading worldwide provider of a Cloud-Based Registration, Payment and Management platform for Events & Training Programs, has selected CallidusCloud’s marketing automation solution. LeadFormix™ will be used to track anonymous website visitors across multiple sites, to provide the sales teams better quality leads with more visibility into buyer intent. The agreement was signed in the third quarter.

CallidusCloud’s marketing automation solution provides an easy-to-use, collaborative SaaS platform designed for inside sales, sales, marketing, and web optimization teams to transform their sales pipeline growth. The platform goes beyond demand generation and workflow automation to provide real insight into a website visitor’s intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization’s internal and external networks to bridge the gap between sales and marketing and help boost revenues.

Blog: www.calliduscloud.com/salespulse
LinkedIn: www.linkedin.com/company/calliduscloud
Facebook: www.facebook.com/callidussoftware
Twitter: @calliduscloud
Web: www.calliduscloud.com

About CallidusCloud
Callidus Software Inc. (NASDAQ: CALD), doing business as CallidusCloud©, is a leading provider of cloud software. CallidusCloud enables organizations to drive performance and productivity across their business with our hiring, learning, marketing and selling clouds. From back office to the field, from desktop to mobile, we ensure organizations have the right tools to be more effective and perform better. The combined power of our clouds, our people, and our partners fuels growth, empowers the work force and delivers real value. CallidusCloud drives performance and productivity for over 1500 leading organizations. Small, medium and large enterprises across multiple industries and geographies rely on CallidusCloud for quicker hiring, simpler learning, better marketing, and smarter selling.

For more information, please visit www.calliduscloud.com.

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