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Dyn To Host Transactional Email Webinar

July 18, 2013 by  

Web Hosting ServicesManchester, NH – Dyn Director of Deliverability Steve Wheeler and Email Product Manager James DeLoid will lead the hour-long session on Wednesday, July 24, at 2 p.m. Eastern. The two email experts will discuss what makes transactional email different from other types of email, how to improve your transactional email content, what metrics you need to look at, tips for how your customer service departments should deal with blocked or missing transactional email and more!

Registration is now open, but the number of seats is limited.

“This webinar will be incredibly educational for anyone interested in understanding email and hoping to optimize an already assumed and incredibly time-sensitive service in today’s online commerce,” Wheeler said. “As the Internet continues to grow, email is still the most widespread and frequently used form of communication. Ensuring that the emails you send reach their intended audience is crucial for any business to succeed.”


Dyn is considered a thought leader in the Email Service Provider (ESP) space. DynECT Email Delivery – Dyn’s enterprise email platform – delivers more than one billion messages per month (approximately 32 million per day) for global enterprise companies like Box, Seeking Alpha, Spiceworks and SkillPages.

The webinar is part of a series on Email Delivery and this is one that will appeal to, and provide value for, anyone involved in marketing in any capacity. Transactional emails are a fundamental service that many businesses need to reevaluate if they desire to increase customer retention and build brand loyalty.

“No email is more time sensitive than a transactional email,” said DeLoid. “When a customer places an order and proceeds through checkout, they expect to get a confirmation email. If they don’t, within seconds they begin to wonder what’s wrong and grow fearful of where their email ended up. This can be very damaging to your brand.”

ABOUT DYN
Incorporated in 2001, Dyn is the worldwide Internet Infrastructure as a Service (IaaS) leader, powering Managed DNS,Traffic Management, Email Delivery & Email Reporting for more than four million enterprise, small business and personal users. With nearly 20 data centers around the world and industry-leading uptime for over 10 years, Dyn’s commitment to customer relationships and engineering excellence shines every day. Uptime is the Bottom Line.

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