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Parallels EMEA Partner Roadshow Bolsters White-label Reseller Opportunities to Help Hosters Increase Revenue & Grow SaaS Offerings

August 20, 2009 by · Comments Off on Parallels EMEA Partner Roadshow Bolsters White-label Reseller Opportunities to Help Hosters Increase Revenue & Grow SaaS Offerings 

ParallelsWeb Hosting ToolsMUNICH, Germany — Virtualization and automation leader, Parallels, will conduct a seven-country partner roadshow targeting Parallels’ partners and other hosters, cloud services providers and ISVs. The EMEA Partner Roadshow will provide attendees with insights and best practices to deploy applications and services in a hosted environment. The roadshow will also provide practical examples of how hosters can use white-label reselling to create a lucrative indirect sales channel with a wider portfolio of applications, while maintaining brand independence and client loyalty.

White-label reselling enables hosters to resell and deliver SaaS applications including Microsoft Exchange, Windows SharePoint, Microsoft Office Communications Server (OCS), etc. in a hosted environment. In the SaaS model, end user customers subscribe to applications instead of purchasing them, typically on a monthly basis. In this pay-as-you go approach, SMBs are afforded an easy-to-use low-cost service.

An April 2009, study by IDC finds that growth in the SaaS market will be strong in Europe despite — and in some cases because of — the weak economic conditions. The overall SaaS market will grow from €237 million in 2004 to €6,005 million in 2013 (1). From this and other recent IDC studies, it is clear that SaaS has become accepted by the mainstream of user organizations around Europe. This will result in continued strong growth, making SaaS a rising star in a very largely depressed European software market.

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