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Green-Powered Websites Rank High

March 24, 2009 by · Comments Off on Green-Powered Websites Rank High 

Webmaster NewsLondon – Web hosting company 1&1 Internet Ltd, released research conducted in association with the USA’s Wired Magazine which identifies the latest ‘green expectation’ from consumers – that virtual shops should now run more green operations. The results show that the requirement for all companies to go green is growing, as the traditional methods of using less energy are only a start in the eyes of most consumers today.

1&1’s ‘SMB Green Study’, conducted by Wired Magazine and Vision Critical of some 543 US adults found that a green-powered website may be a deciding factor when selecting which retailer to purchase from. Over 60 per cent of people admit to being swayed to purchase from an online shop if the website identifies itself as using green energy. Some 78 per cent of consumers say that the environmental practices of even a virtual shop are important to them, and most consumers believe that all businesses should be environmentally responsible. Read more

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