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Parallels EMEA Partner Roadshow Bolsters White-label Reseller Opportunities to Help Hosters Increase Revenue & Grow SaaS Offerings

August 20, 2009 by · Comments Off on Parallels EMEA Partner Roadshow Bolsters White-label Reseller Opportunities to Help Hosters Increase Revenue & Grow SaaS Offerings 

ParallelsWeb Hosting ToolsMUNICH, Germany — Virtualization and automation leader, Parallels, will conduct a seven-country partner roadshow targeting Parallels’ partners and other hosters, cloud services providers and ISVs. The EMEA Partner Roadshow will provide attendees with insights and best practices to deploy applications and services in a hosted environment. The roadshow will also provide practical examples of how hosters can use white-label reselling to create a lucrative indirect sales channel with a wider portfolio of applications, while maintaining brand independence and client loyalty.

White-label reselling enables hosters to resell and deliver SaaS applications including Microsoft Exchange, Windows SharePoint, Microsoft Office Communications Server (OCS), etc. in a hosted environment. In the SaaS model, end user customers subscribe to applications instead of purchasing them, typically on a monthly basis. In this pay-as-you go approach, SMBs are afforded an easy-to-use low-cost service.

An April 2009, study by IDC finds that growth in the SaaS market will be strong in Europe despite — and in some cases because of — the weak economic conditions. The overall SaaS market will grow from €237 million in 2004 to €6,005 million in 2013 (1). From this and other recent IDC studies, it is clear that SaaS has become accepted by the mainstream of user organizations around Europe. This will result in continued strong growth, making SaaS a rising star in a very largely depressed European software market.

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Equinix NY Area Data Center to Host CBOE’s New All-Electronic “C2” Exchange

June 29, 2009 by · Comments Off on Equinix NY Area Data Center to Host CBOE’s New All-Electronic “C2” Exchange 

Webmaster ToolsFoster City, CA – Equinix, Inc. (Nasdaq: EQIX), a provider of global data center services, today announced that Chicago Board Options Exchange (CBOE), the largest U.S. options exchange and creator of listed options, plans to locate electronic trading operations for its all-electronic exchange, currently known as “C2,” at the Equinix New York-4 (NY4) International Business Exchange (IBX®) data center in Secaucus, NJ. SEC approval of C2 is pending, and CBOE has not yet announced an official launch date for the new exchange.

C2’s participation in Equinix Financial eXchange at the NY4 center will provide the growing number of electronic trading firms in the center with direct proximity to CBOE’s C2 options products. Equinix Financial eXchange serves capital market participants such as exchanges, buy and sell side firms, market data providers, technology utilities and network service providers. These companies locate operations within Equinix data centers in order to implement a high-performance, low latency connectivity infrastructure within a neutral environment. In addition, the NY4 center can accommodate the latest power, cooling and space demands of the new generation of IT equipment, allowing financial companies to focus on their core competencies rather than on the increasingly complex management of a high-performance data center infrastructure.

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