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The Survey Results Are In – Businesses Love Using INetU for Their Managed Hosting and Cloud Needs

April 6, 2011 by · Comments Off on The Survey Results Are In – Businesses Love Using INetU for Their Managed Hosting and Cloud Needs 

Hosting ReviewsALLENTOWN, PA – Managed hosting and cloud provider INetU has built its reputation on exemplary customer service and new survey results from an independent market research firm have confirmed the company is keeping up its end of the deal. Customer analysis indicate INetU has earned a robust +61% Net Promoter Score® (NPS) based on a 2011 customer survey conducted by Direct Opinions, a Certified Net Promoter Loyalty Partner.

“INetU’s Net Promoter Score of 61 is more than 50 percent higher than scores published by our leading competitors,” said INetU president Dev Chanchani. “This validates INetU’s sincere commitment to our customers – not just in words, but in quantifiable responses straight from our customer base. The fact that two out of three INetU customers are considered loyal enthusiasts and are actively referring us to others is a feat we are quite proud of and will strive to improve upon.”

NPS is based on the fundamental perspective that every company’s customers can be divided into three categories: Promoters, Passives, and Detractors. By asking one simple question — How likely is it that you would recommend [Company X] to a friend or colleague? — Net Promoter can track these groups to form a clear measure of company performance through its customer’s eyes. Customers respond on a 0-to-10 point rating scale and are categorized as follows:

– Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.
– Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
– Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.

To calculate NPS, the percentage of detractors is subtracted from the percentage of promoters. In a survey of INetU’s customers, 66 percent were promoters (scores of 9-10) and just 5 percent were detractors (scores of 0-6). The sample size achieves a statistically significant confidence level and interval of 95 percent (+/- 5%). INetU’s independent customer survey had a response rate of 43 percent, an exceptionally high figure.

How a company ranks in its own category determines whether a Net Promoter Score is positive or negative, as different industries vary greatly. According to the Satmetrix 2011 Net Promoter® Benchmark Study of U.S. Consumers, the average NPS in the Health Insurance industry is -5 percent, while the average NPS in the auto insurance industry is 35 percent. NPS is relative only to the competitive set from which customers in a specific industry make purchasing decisions. Read more

Data Centres Ignoring Green As Drive To Cut Costs Magnifies

February 19, 2009 by · Comments Off on Data Centres Ignoring Green As Drive To Cut Costs Magnifies 

Webmaster NewsLondon – A survey of registered attendees at this year’s Data Centre World has revealed that only one in eight data centre managers cite a desire to go green as the key reason for implementing energy saving solutions, falling from one in three this time last year. The effects of the credit crunch mean that reducing the carbon footprint of data centres has become less of a priority than ever before; saving money is still the number one reason for lowering power consumption in today’s data centres, according to the new survey released today by the organisers of Data Centre World, the UK’s first and only data centre expo (24th and 25th February 2009 at the Barbican, London).

The more positive news is that over two thirds of data centres are proactively implementing policies and technologies that will enable them to minimise power consumption. Although the primary reason given for this was to save money during today’s difficult economic climate, the fact still remains that any reduction in power is a positive thing for the industry – especially when data centre energy requirements are expected to double over the next four years. Any curb on this will be a welcome shift for the sector. Read more

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