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First Data Introduces Mobile Voucher Technology for Merchants

March 28, 2011 by · Comments Off on First Data Introduces Mobile Voucher Technology for Merchants 

Web Hosting BlogORLANDO, FL – First Data Corporation, a global leader in electronic commerce and payment processing, today introduced mobile vouchers (mVoucher) for merchants looking to extend their brand and commerce services to their ever-more-mobile customers. First Data mVoucher enables merchants to deliver offers to consumers through e-mail or their mobile device.

Sometimes referred to as coupons, mVouchers store a prepaid value funded by the merchant or consumer product goods company. Mobile vouchers can be delivered as coupons, loyalty rewards, promotional rewards, contest rewards or general marketing initiatives. The virtual offer can then be used for redemption online or in-store through a mobile device as an SMS (short message service) or 2-D barcode, and ultimately through contactless exchange such as Near Field Communication (NFC). Read more

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