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Consumer Study Shows Small Business Lose Customers from Poor Websites

March 28, 2011 by · Comments Off on Consumer Study Shows Small Business Lose Customers from Poor Websites 

Web Hosting BlogLONDON – A total of 46 per cent of British consumers have cancelled plans to spend with a small business after finding a poor quality website, according to research released today by 1&1 Internet Ltd, a global leader amongst web hosts.  From a study of more than 1800 UK adults, 37 per cent have walked away completely whilst a further 9 per cent have opted to spend less as a direct result.  Many consumers feel that small business websites today are mostly unattractive and often contain errors.  Whilst 1 in 3 consumers are willing to provide valuable feedback to business owners, a further study of small firms finds that half have never asked clients about their experiences of using their website.

The majority of UK businesses have now taken steps to launch a website and battle for valuable online visibility.  However, 1&1’s ‘2011 Digital High Street Audit'(1) finds worryingly low levels of consumer satisfaction with the small business websites available to them.  The risk to firms from providing a bad online experience is clear – 49 per cent of consumers believe that a bad website makes a worse impact than a business having no website at all.  This conclusion has led 37 per cent to walk-away from companies completely, in favor of using a competitor.  An additional 9 per cent of Britons have found themselves reducing their spend with small companies as a direct result of being deterred by a poor company website. Read more

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