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RealMedia Latin America to Expand Quova Geotargeting Reach

March 3, 2009 by · Comments Off on RealMedia Latin America to Expand Quova Geotargeting Reach 

Webmaster NewsLONDON, UK – Quova, Inc., the leading provider of IP geolocation data, today announced that Realmedia Latin America will extend the reach of its Open AdStream geotargeting module, delivering relevant content or advertising to a Web site visitor based on his location, across all of the 16 Spanish-speaking countries in North, Central, and South America.

Geotargeting is used to target and deliver content and advertising to a Web site visitor based on his location. For example, you could localise the landing page of a pay per click ad or dynamically change a page to one with translated content based on the Web visitor’s location. Read more

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