Corporate Budget Reductions Fuel Growth for Email Marketing System Provider

May 25, 2009 by · Comments Off on Corporate Budget Reductions Fuel Growth for Email Marketing System Provider 

Webmaster ToolsNew York – Zrinity, a Central New York firm, recently announced that it largely surpassed its predictions for Q1, 2009. Zrinity continues on a fast growth track by adding eighteen new customers in Q1, 2009 and expects continued growth in Q2. The reason, according to Zrinity owners, is that Zrinity provides an advanced, centralized solution that enables its clients to generate more revenue at a much lower cost than prevailing alternatives.

The first generation of email marketing in the 1990s relied upon home-grown systems with limited functionality and heavy internal support costs. As the sophistication of ecommerce has increased, many companies outsourced their email programs to shared, ASP, vendors. While these shared ASPs offered improved functionality over home-grown systems, they generally operate on an expensive cost-per-use basis. As the current economic climate increases pressure on the bottom line, companies are looking to reduce both internal and external costs while continuing to expand sophistication and success of their marketing efforts. Read more