Quova Included in New Web Fraud Detection Magic Quadrant Report by Leading Analyst Firm

March 31, 2009 by  

Webmaster NewsLondon, UK. – Quova, Inc., the leading provider of IP geolocation data services, today announced it was included in the first-ever Gartner, Inc. ‘Magic Quadrant for Web Fraud Detection.i’ Additionally, six of the eleven vendors included in the report are Quova solution partners. The report, issued on 6th February 2009, explores a variety of solutions for fighting online fraud.

In the report, Gartner analyst Avivah Litan analyses the vendors that provide software products or services that help an organization detect fraud that occurs over the Web.

Six of the eleven vendors listed in the Magic Quadrant report have integrated Quova’s IP geolocation data in their risk monitoring, card-not-present fraud detection and multifactor authentication solutions. These include Oracle Corp., RSA, The Security Division of EMC, VeriSign (Nasdaq: VRSN), Accertify, Arcot Systems, Inc. and Guardian Analytics.

During the online transaction process, Quova’s IP geolocation data can be leveraged to instantly identify where a Web customer is geographically located. For example, shoppers generally log onto the Internet within close proximity to their billing or shipping addresses. Many retailers report that orders originating from 500 miles or more away from the expected location (e.g., billing or shipping address) have a higher probability of being fraudulent. Quova IP geolocation data is 99% accurate at a country level (attested by PricewaterhouseCoopers) and can be used to flag orders that may result in fraud before the transaction is completed.

“Quova has established partnerships with more than 50 leading application providers to make it easier for companies to deliver best-of-breed, layered security solutions to their customers,” said Marie Alexander, president and CEO of Quova.

About the Magic Quadrant
The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Quova
Quova, Inc. enables online businesses to instantly identify where a visitor to their Web site is geographically located. Online companies including broadcasters, e-retailers, ad networks, banks, and government agencies integrate Quova’s IP geolocation data into their Web applications to geotarget their advertising and content, detect card-not-present fraud, manage distribution of digital content, comply with local laws, and more. Quova delivers detailed demographic and network characteristic data about an IP address and the data is 99.9% accurate at the country level and up to 98.2% accurate at the US state level (attested to by PricewaterhouseCoopers). Quova, founded in 2000, is based in Mountain View, California, and is privately owned.

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