Dyn Inc. Gears Up the Focus on its Channel Strategy

January 29, 2010 by  

Web HostingManchester, NH – Dynamic Network Services Inc. (Dyn Inc.), the world’s fastest growing managed DNS provider, today announces the formalization of its partner program. This program, which has already attracted several key partners across the globe, is designed to provide companies with unique ways to expand their market share and build strategic business relationships to boost their own service offerings.

“Many companies who come to us looking for a trusted DNS provider are focusing on one specialized technology. When we form this new partnership with them, it then creates the opportunity for companies to use services such as the Dynect Platform, our premier managed DNS enterprise solution as a value-add to their current offering which they then pass along to their customers,” said Brian Brady, Dyn Inc.’s Strategic Partner Manager. “Additionally, as a Dyn partner, companies can share information as part of an exclusive community of business collaborators, and leverage new growth opportunities.”

There are three main categories for these partnerships: Referral Partners, Reseller Partners, and Solution Partners. While these three setups have worked well to date, Dyn Inc. is open to new and creative ways to align with other companies.

“Each partner is unique. Some integrate the Dynect API with their own solution and provide it to their customers on a large scale. Some offer the Dynect Platform as an added premium DNS service to create a more robust solution. And other partners work with us by providing referrals to their clients that need a premium DNS offering. In all cases, the end result is a comprehensive and more solid infrastructure solution for the customer,” Brady explained. “Everyone we work with shares the common goal of providing superior service and support. If a partnership makes sense for both, we are open to exploring it and making it work. Flexibility is key to our partner approach.”

Current partners taking advantage of this partner program include: Digitaria, a full-service digital agency focusing on best of brand digital technology; Edgecast Networks, a high performance CDN provider; Excedo, a leading European IT-Security, Networks and Data Communication solution provider; WhippleHill Communications, who provide targeted communication solutions for Independent Schools; and Speedyrails, a Ruby on Rails Managed Hosting Provider.

“A friendly and motivated team, outstanding platform and proven record of reliability made it very easy for us to choose Dynect as our partner to integrate a best in class DNS service with our CDN and VPS hosting,” said Maykel Rodriguez, co-founder and CEO of Speedyrails.

Today, Dyn Inc. is seeing tremendous revenue growth on both the Dynect Platform and While the Dyn Inc. team continues to roll out more proactive direct sales and marketing efforts, it’s the perfect time to re-emphasize the importance of a solid channel strategy and program that will take the entire organization to the next level.

“People might be surprised that there is a relatively small sales force behind the Dynect Platform. We’ve been fortunate enough to receive great referrals and partnership opportunities that have been mutually beneficial. The formalization of the partner program is the perfect way to acknowledge those partners and put the emphasis back on this initiative,” added Brady. “We pride ourselves on being a relationship-centric company, so the partnerships we’ve been developing have created a great ecosystem of collaboration that we look forward to building on in the future.”

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