Amazon Consulting Unveils “The Ecosystem of the Cloud” Webinar

May 21, 2010 by  

Web Host ServicesMountain View, CA – What started as an ex-Oracle executive designing a simpler way to deliver customer relationship management software at is now an IT revolution — Cloud Computing. Amazon Consulting, a leading partnering services firm dedicated to helping companies elevate the impact of partnering, just published two thought leadership briefs titled, ”The Ecosystem of the Cloud.” To access this two-part series analyzing the channel implications of cloud computing, go to On June 17th at 9am PST, Amazon Consulting will host a free webinar with cloud-savvy industry leaders to further discuss this cloud computing channel analysis.

“After interviewing leading vendors and more than a dozen solution providers who are deeply invested in the success of this new technology delivery model, we packaged some thought provoking insights about the critical role of channel partners to share with the industry,” said Amazon Consulting President and CEO Diane Krakora.

Driven by constrained budgets and the rise of virtualization, worldwide spending on cloud services is projected to grow almost threefold to US$42B by 2012. Despite the security and data integrity concerns of public cloud implementations, leading cloud and SaaS players are gaining customers and marketshare in all sectors. However, many have questioned the future role of indirect channels in advancing and implementing cloud-based services. ”The Ecosystem of the Cloud” discusses the implications of this trending technology into the role and business models of the IT channel.

“We think it’s important to address the market fear, uncertainty and doubt around the role of indirect channel partners in the cloud space. Not only will ISVs, SI’s and even some resellers not be disintermediated, but their roles in evangelizing cloud computing will be more important than ever,” said Beth Vanni, Amazon Consulting’s Direct of Market Intelligence. “Both the webinar and thought leadership briefs tackle such issues as, what are the emerging roles for cloud-savvy solution providers, what are the blended business models of successful cloud integrators, how are solution providers making money and what are the critical support requirements solution providers have of vendors,” said Vanni.

Join us for ”The Ecosystem of the Cloud” discussion at our upcoming webinar on June 17th at 9 a.m. PST. You can register on our site at Cloud Webinar – Register.

About PartnerG2
Amazon Consulting offers market research studies through a comprehensive annual market intelligence subscription program called PartnerG2. Fueling channel management professionals with valuable research, analysis, thought leadership tools and expert advice to guide partnering success, PartnerG2 offers unlimited users under a corporate subscription, quarterly studies based on industry hot topics, a complete library of thought leadership materials and 4-hours of complementary consulting services. Channel industry analyst and speaker Beth Vanni is the Director of Market Intelligence for Amazon’s Partner G2 program and can be followed at

About Amazon Consulting
Amazon Consulting, LLC is a partnering development firm based in Silicon Valley, California, wholly dedicated to helping companies elevate the impact of partnering. We achieve this by effectively designing, implementing and automating channel and alliance models. We offer services ranging from channel models and program development plans to partnering operations and program execution. PartnerPath® provides our clients a best-in-class partner portal and program automation system. For more information please visit us at

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