Power Assure Introduces Next Generation Dynamic Power Optimization Software

September 21, 2010 by  

Hosting ServicesSANTA CLARA, CA – Power Assure™, Inc., a data center optimization company that replaces today’s costly “Always On” operating model with a dynamic and efficient “On Demand” solution, today introduced Dynamic Power Optimization software that continuously balances server capacity, performance and availability to reduce data center power consumption by 50-60% without reducing service levels.

Dynamic Power Optimization software introduces a new three-tier architecture to control, visualize, and optimize data center power. The new product combines a proven runbook automation platform with sophisticated demand-driven calculation algorithms to adjust server capacity in real-time. The software also automatically adjusts cooling and other facility resources to maintain efficiency at optimum levels while guaranteeing customer SLAs.

The company also announced the release of version 3.5 of its Dynamic Power Management software featuring predictive “what if” analysis to assist in equipment placement, leveraging Power Assure’s auto-discovery of assets and its minute-by-minute power and environmental data collection.

“With the growth of data center energy consumption, the combined challenge of reducing high energy costs and ensuring environmental responsibility has just started to come into the main-stream,” said Andy Lawrence, analyst, The451 Group. “The market for energy efficient enterprise and computing products has changed dramatically during just the past twelve months. Solutions like Power Assure’s that respond to actual demand and take action provide measurable value to data centers struggling to deal with demand increases, constrained capacity, limited power, and data center inefficiencies.”

NASA has selected Power Assure software as part of its continual focus on efficiency and cost reduction. According to Chris Kemp, CTO for IT, NASA, “NASA’s commitment to innovation continues to drive our adoption of new technologies throughout our organization. With efficiency initiatives at the forefront of public interest, it is especially relevant to highlight developments that are bringing about leading-edge power and energy management savings. Our use of Power Assure software in major sites within numerous data centers across the country is part of our ongoing effort to lead in data center optimization.”

“Our latest product developments represent a significant step forward for the industry and further address our customers’ growing requirements for more efficient management of their data center operations,” said Brad Wurtz, president and CEO, Power Assure. “Now, companies can automatically balance compute infrastructure with actual demand and determine the optimal capacity required for a given IT load and dynamically adjust server availability in real time along with required cooling and facility resources.”

With this release, Power Assure further enables IT managers to gain real-time insight and intelligence into their data center performance, maximize use of available space and power, and extend the useful life of the data center.

Key features of Power Assure Dynamic Power Optimization software, include:

* Advanced runbook automation modules that support leading server, system management, inventory and building management platforms
* Virtualization manager that extends power management saving and visibility to VMware, Citrix, Xen and PowerVM environments

Key new features of Power Assure Dynamic Power Management software, include:

* What-if analysis for capacity, performance, and power
* Expanded environment plug-in modules with product details for over 10,000 items from over 500 vendors for easy integration of power management sources (e.g. pdu’s, UPS, meters), environmental information (e.g. temperature, humidity, airflow, chillers), and IT equipment (racks, servers, network, storage)
* Configurable protocol plug-ins for all major communication protocols such as SNMP, IPMI, iLO, Bacnet, Modbus and web services to provide out-of-the-box integration capabilities
* Application integration and synchronization with major system, network, inventory, and building management solutions

Power Assure Partner Ecosystem
By working closely with partners, Power Assure looks to change the economics of data center management, and thus deliver strong ROI to customers.

Facilities measurement and control technology providers, Raritan, Universal Electric Corp and Server Technology, have embraced Power Assure software and are working with the company to implement end-to-end data center power-optimized solutions. Power Assure is also a member of IBM PartnerWorld™ and the VMware Technology Alliance Program (TAP) to ensure the interoperability of its software with IBM hardware and middleware, and VMware’s virtualization software, respectively.

About Power Assure
Power Assure is a leading developer of Dynamic Data Center Optimization software for large enterprises, government agencies, and managed service providers. Power Assure’s solutions provide visibility, intelligence, and automation to help CIOs, IT directors, and facilities managers optimize capacity, service levels, and power consumption within and across data centers. Headquartered in Santa Clara, CA, the company is privately held with funding from Draper Fisher Jurvetson, Good Energies, Point Judith Capital, and a grant from the Department of Energy. Power Assure partners include Dell, IBM, Raritan, and VMware. For more information, visit

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