EU Code of Conduct Failing to Engage Data Center Industry

November 10, 2010 by  

Web Hosting ServicesLONDON – Sentrum, a specialist in data center solutions, today released further research findings which show that the voluntary Code of Conduct for Data Centers on Energy Efficiency; introduced by the European Union (EU); is failing to secure any significant level of support in the UK.

The independent research report, commissioned by Sentrum, revealed that by mid-2009 only a minority of companies (12%) had adopted the EU Code of Conduct – a standardised and accurate way of rating data centers. Early concerns over the industry’s failure to advance the voluntary code have now been further fuelled as the findings that show that, in 2010, just 15% of large UK organisations have adopted it.

The research also showed that 94% of IT managers cited a variety of issues which they say have hindered their company’s efforts towards adopting or complying with the EU Code of Conduct. 36% say there have always been other more important IT priorities to manage, whilst, and perhaps unsurprisingly, stretched resources were the most common obstacle (48%). Signing up also does not necessarily indicate that the Code has been adhered to and 47% of the early adopters blame the recession for the continued lack of compliance.

“Our research showed that the failure of the Code to gain traction within the industry is largely due to the way in which it has been set up, introduced and administered,” said Franek Sodzawiczny, Development Director & Partner at Sentrum. “By being presented as a voluntary choice, the Code has simply become a toothless guard dog – essentially lacking the tools to police, and enforce, the associated necessary standards.”

Whilst 18% think that the low profile that the Code has is responsible for hindering adoption and compliance within the industry, the same number cites a lack of policing.  Separately, 27% believe a lack of potential financial penalties associated with non-compliance is to blame.

“The net result of this is a failure of the Code to deliver upon its basic remit,” continues Sodzawiczny. “Not only are we seeing pathetically poor levels of adoption, but of those who have signed up, 87% admit to failing to comply with the Code recommendations.”

However, perhaps there is a small light shining at the end of the tunnel as in 2010, more companies (48%) stated that they were very likely to adopt the Code, compared to 2009 (33%) – but only if future adoption can also be equated to compliance.

About Sentrum
The report was commissioned by Sentrum and undertaken by Dynamic Markets Limited. It details quantitative research with IT professionals in organisations across the UK. A total of 100 interviews were collected with senior IT professionals across a wide variety of industry sectors and in large organisations with 250 or more employees. All respondents confirmed prior to interview that they were an IT professional responsible for the company’s data centers from an operational and/or strategic perspective. Responses, where relevant, have been compared with research results collated in 2008 and 2009. For more information, please visit

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