Das IronGeek to Crown The Geekiest at SXSW Tuesday March 15, 2011

January 19, 2011 by  

Web HostingAustin, TX – In just under two months, when over 30,000 attendees come to Austin for the Interactive portion of the famous SXSW conference, there will be a new event to watch: Das IronGeek. To be held Tuesday, March 15, 2011, Das IronGeek puts competitors through a series of challenges. But in this case, the competitors are among the 1,500 press and bloggers influencers who attend SXSW, and the challenges come from a few of the 200+ companies exhibiting at the SXSW tradeshow.

The challenges are designed to be technology-related activities, things a “geek” would ideally know how to do and do well.

For the 2011 Das IronGeek, competitions to date include:

* A typing contest from Das Keyboard, creator of innovative technology products, including a world-renowned line of keyboards. Das Keyboard is also the presenting sponsor of Das Iron Geek
* MapQuest, Inc., which provides maps, directions and discovery through clean, simple and intuitive experiences, has a super-secret activity that will bring out the inner-child in all participants
* A smartphone use-case challenge from Houston-based Seidio, manufacturer of premium smartphone accessories
* A build-a-server competition from SoftLayer, a leader in on demand web hosting and data center services.
Additional participating companies and their competitions maybe added before Das IronGeek, and the roster of competing influencers will be revealed shortly too. Press and bloggers will go through the series of challenges Tuesday afternoon March 15, 2011, with the champion crowned at the SXSW tradeshow during the famous Block Party.

“We enjoyed being part of the test run of Das IronGeek in 2010 so much that we put our brand behind the whole idea for 2011 and onward,” said Das Keyboard co-founder Birgit Schroeder. “The goal is to bring a bit more buzz and excitement to the SXSW tradeshow floor, give attendees something fun to watch, and press a way to get involved with some healthy competition among peers and, of course, a way to showcase their “geekiness.”

Press and bloggers interested in competing, or covering, please contact Laura Beck. Details on Das IronGeek can be followed through out at @dasirongeek and #irongeek.

About Das Keyboard
Das Keyboard is a sub-division of Metadot Corporation, a privately held technology company headquartered in Austin, TX dedicated to delivering innovative technology products to increase productivity and lower costs. Developed in 2005, Das Keyboard has been praised by major media outlets, techie magazines, geeks and regular people who use a keyboard for the entire workday. For more information, please visit

About MapQuest
MapQuest provides Internet, mobile, and business solutions delivering on the promise of helping people research and discover: where is it, how I get there and what’s nearby. MapQuest is one of the leading mapping brands online, offering maps and directions, and reaching more than 42.5 million users in December 2010, according to comScore Media Metrix. MapQuest’s mobile solutions are compatible with a variety of mobile devices, including iPhone and BlackBerry devices. MapQuest, Inc., a wholly owned subsidiary of AOL Inc, is based in Denver, Colo.

About Seidio
Seidio started in 2002 in the bustling metropolitan city of Houston, Texas. As technology and devices have evolved, Seidio has maintained its philosophy of creating premium products infused with innovation and quality. Seidio provides an array of products including screen guards, extended life batteries, three levels of protective cases, charging docks, car kits, and more. Its accessories work together to provide a whole array of smartphone solutions. For more information on the Seidio entire product line, please go to

About SoftLayer Technologies
Headquartered in Dallas, SoftLayer is the innovation leader in on-demand web hosting and data center services. As the largest hosting company in the world, SoftLayer lets customers create dedicated, cloud, or seamless hybrid computing environments, leveraging the company’s world-class data center facilities in Dallas, Houston, Seattle, and Washington D.C., and network Points of Presence nationwide. SoftLayer integrates and automates all elements of its platform, empowering enterprises of any size with complete control, security, scalability, and ease-of-management via a leading Customer Portal and Open API. For more information, please visit or call 866.398.7638.

About Das IronGeek
Started at SXSW 2010, Das IronGeek was created by Das Keyboard to offer technology influencers, journalists and bloggers a fun opportunity to compete over a set of “geeky” challenges at events and tradeshows. Das IronGeek encompasses a set of different competitions, testing different “strength areas” for competing influencers. Whether a typing speed contest or accuracy in building a server, Das IronGeek helps determine which influencers are truly geekiest. For more information, see

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