ePages online shops continue to grow: Accelerating sales all across European e-commerce markets

January 28, 2014 by  

Web Hosting ServicesBoston – Last year, more than 80,000 ePages merchants experienced their share of growth in the expanding online market. In countries such as Germany, ePages users surpassed with their 14% revenue growth. The rate that Emarketer had predicted for this local market was at 13%. The number of orders grew by 11% and 9% in Germany and Spain respectively. In terms of the average basket value, German ePages merchants received an average of 95 euros, 3% more than the year before.

In some countries, where ePages online shops are much younger and experiencing rapid growth, we have seen sales per shop increase significantly. For example, in Italy by 59% and in Switzerland by 25%. In France, revenues also increased considerably in 2013 by 7%. For this analysis, ePages evaluated anonymised numbers of 3,200 online shops in eight countries.

Mobile Commerce: share of mobile page views doubled to 11 percent
2013 was a crucial year for mobile commerce in the ePages online shops. We saw the share of mobile page views, of the total traffic, more than doubled to 11% within only two years. Although not every mobile visit leads to a purchase, as customers frequently change device and continue shopping at their desktop,the mobile sales still accelerated in the ePages shops.

Where we’re heading to can be seen when comparing Europe and the US: According to Ecommerce Europe, m-commerce in Europe grew to 17 billion euros or 5.5% of total e-sales in 2012. In America, the share of e-commerce sales, achieved via smartphones and tablets, is already at 10%, according to Comscore.

“Europe will quickly follow the American example and experience the same strong m-commerce sales growth. Thanks to a completely revamped smartphone version, we have introduced this year to our software, ePages merchants are prepared for the rush,” says Wilfried Beeck, CEO of ePages.

Focus is increasingly on the online sales channel – even for small businesses
As the online business,on both mobile and traditional online shops, continues to develop dynamically, more and more companies put their main focus on the Internet as a sales channel. The fact that now, especially the smaller and medium-sized enterprises, wake up and set the online trend, is shown by a survey from J2 Global: It says that about every third small business plans for 2014 to be more present on the web.

“If a company wants tobe successful in retail, you must be active and enable customers to have a seamless shopping experience across all channels, no matter the size of the business,” says Beeck. Already two of three retailers think that online is the leading instrument that connects all sales channels, revealed an international survey of RSR Research.

The challenge: proofing online-competence in physical stores
In the past, it was sufficient to use online media to draw customers’ attention to physical stores, often in combination with social media activities. The challenge, now, is to bring that online expertise and provide it even more so in the store. The most innovative ideas on how companies connect all distribution channels, and become omni-channel vendors, have been researched worldwide within the ePages’ project, Next in Commerce.

About ePages
ePages is a leading international provider of online shop software. More than 80,000 merchants across 75 countries run professional websites based on ePages products; complete with up to 15 languages, search engine optimisation, individual design and optimised for Tablets and Smartphones. Thanks to regular updates, ePages online shops are always up-to-date with the latest e-commerce trends. ePages collaborates with more than 60 technology partners such as online market places, price comparison sites, payment providers and ERP vendors. Our resellers are hosting providers, logistics, telecommunications and yellow pages companies. Both ePages partners and customers benefit from our 15+ years of experience. The company has headquarters in Hamburg with additional offices in London, Barcelona, Boston and Jena.

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